Brandin8
Romane Cameron | FRSA
(Fellow of the Royal Society of Art)
CREATIVE DIRECTOR & Brand Strategist + BRANDIN8
Veggie Grills Brand Purpose, Believes, Mission, Pillars, Values, Attitude and Consumer experience via all touch points.
The Re-Brand for VEggigrill
Our brand story brought to life. Brand Creative Designer: Romane Cameron in collaboration with Chief Brand Officer: Lee Bjarnason.
Our brand story imagined. Pitch Deck. Creative Director and Brand Strategist: Romane Cameron
An Example of an initial brand pitch | Ion Hair Color | Sallys
Beauty / Hair. Project specifics; to create, prepare and present a pitch deck to include soft design concepts for both B2C and B2B communications and touch points. In this initial presentation we explored the idea of embracing and empowering the self. Our brand explorations here, talk about the "unique you" through being able to express your inner being by showing your true colors via the concept of "painting your own style". We wanted to evoke the feelings of being bold, adventurous and free, a celebration of living life through limitless expressions. We used powerful, playful, punk like and care free imagery to suggest expression through color. We believe that in this case, editorial images for B2C advertising would inspire the longing in consumers to think about how they could reimagine themselves. The campaign also features hair colors that are much more subtle, but still under the same concept of "the unique you" and "paint your own style".
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
PAINT YOUR
OWN STYLE PAINT
YOUR OWN
STYLE PAINT
YOUR OWN STYLE
Logo concept was created
based on my clients original Japanese Family Crest seen here on his dads cufflink.
A signet ring was made for
my client using his new revised family crest | brand logo.
Blake Kuwahara | Designer Eyewear
I created the brand identity for Blake Kuwahara, including brand logo, ads, POP materials and product displays. The logo concept was developed from my clients original Japanese Family Crest (seen in the cufflink below). We also worked on name generation but because my client is very well recognized in the eyewear design industry we advised him to use his actual name, thus why I looked at developing a meaningful concept for his logo and brand. Photography style: tactile, moody, black and white or subdued color.
One Sweet Dream | A Beatles Podcast
Social media brand assets for One Sweet Dream / A Beatles Podcast. I designed and created visual assets for the "Get Back Series" using images found online and stock photography sources from "Ghetty images" and other stock libraries. These assets were used as a branded news header/story line across all of my clients social media platforms; Instagram, Facebook, Twitter and Tumblr. My client wanted their brand assests to be very colorful and editorial. They also wanted these visuals to be used for artwork that could be framed and hung in their studio.
california graphic design magazine
22
can we predict the future of design
supporting artists
through tough times
We are seeing more up and coming artists emerging and thriving in
their new hybrid situation. "Work hard, art hard". See inside; an interview with creative director, Patty Stevenson who started her own creative online business selling framed art.
Do clients really understand the creative process
Up for hire and not sure what to charge? Kim Dreigal explains her process and how she gets her clients to understand the design process."getting them to believe that it is an investment well worth making".
california graphic design magazine
22
great design the face of business
HOW GREAT DESIGN
IMPACTS BUSINESS
Paul Rand once said "Good Design is Good Business" and that appears
to be true. With over1 mil companies rebrand in a year alone we take a look at how this works and how it takes before we see growth.
How the economy
Affects MARKETING
More than just statistics. It's actually a trend, one could call it an invisible current that is the underlinning factor to all buying decisions.
Cover designs and illustrations for CA Magazine 2022
ca
ca
ca| California Graphic Design Magazine Cover
Illustration for the cover art for ca| CaliforniaGraphic Design Magazine.
california graphic design magazine
HOW GREAT DESIGN
IMPACTS BUSINESS
Paul Rand once said "Good Design is Good Business" and that appears
to be true. With over1 mil companies rebrand in a year alone we take a look at how this works and how it takes before we see growth.
How the economy
Affects MARKETING
More than just statistics. It's actually a trend, one could call it an invisible current that is the underlinning factor to all buying decisions.
22
great design the face of business
california graphic design magazine
supporting artists
through tough times
We are seeing more up and coming artists emerging and thriving in
their new hybrid situation. "Work hard, art hard". See inside; an interview with creative director, Patty Stevenson who started her own creative online business selling framed art.
Do clients really understand the creative process
Up for hire and not sure what to charge? Kim Dreigal explains her process and how she gets her clients to understand the design process."getting them to believe that it is an investment well worth making".
ca
ca
22
can we predict the future of design
There are only three responses
to a piece of design, yes, no, and WOW!
Wow is the one we want - Milton Glaser
california graphic design magazine
HOW GREAT DESIGN
IMPACTS BUSINESS
Paul Rand once said "Good Design is Good Business" and that appears
to be true. With over1 mil companies rebrand in a year alone we take a look at how this works and how it takes before we see growth.
How the economy
Affects MARKETING
More than just statistics. It's actually a trend, one could call it an invisible current that is the underlinning factor to all buying decisions.
23
great design the face of business
ca
ca
california graphic design magazine
supporting artists
through tough times
We are seeing more up and coming artists emerging and thriving in
their new hybrid situation. "Work hard, art hard". See inside; an interview with creative director, Patty Stevenson who started her own creative online business selling framed art.
Do clients really understand the creative process
Up for hire and not sure what to charge? Kim Dreigal explains her process and how she gets her clients to understand the design process."getting them to believe that it is an investment well worth making".
23
can we predict the future of design
ca| California Graphic Design Magazine Cover
Illustration for the cover art for ca| CaliforniaGraphic Design Magazine.
california graphic design magazine
HOW GREAT DESIGN
IMPACTS BUSINESS
Paul Rand once said "Good Design is Good Business" and that appears
to be true. With over1 mil companies rebrand in a year alone we take a look at how this works and how it takes before we see growth.
How the economy
Affects MARKETING
More than just statistics. It's actually a trend, one could call it an invisible current that is the underlinning factor to all buying decisions.
23
great design the face of business
ca
ca
california graphic design magazine
supporting artists
through tough times
We are seeing more up and coming artists emerging and thriving in
their new hybrid situation. "Work hard, art hard". See inside; an interview with creative director, Patty Stevenson who started her own creative online business selling framed art.
Do clients really understand the creative process
Up for hire and not sure what to charge? Kim Dreigal explains her process and how she gets her clients to understand the design process."getting them to believe that it is an investment well worth making".
23
can we predict the future of design
Cover designs and illustrations for CA Magazine 2023
Short Music Video Clip | Assets
We love the idea of moving image, especially for social media. Telling the story is an essential part of branding and a great way to communicate it, is via moving image and music. I created this short social media music video which incorporates my graphic style and interpretation of the music clip.
Mark Burnett | Eco Challenge & Survivor Show
I first designed the "Eco Challenge" logo for Mark Burnett prior to working with him on the launch of the "Survivor" reality tv show which was pitched to CBS with my original logo seen below. The "Survivor" show was actually a spin off from Marks initial idea for "Eco Challenge" , a high endurance race around the globe with celebrities. The "Survivor" logo and brand was a huge success and the show ran for 42 seasons and is still airing today. The logo was designed so that it would easily adapt to the different seasons and geographic locations. We originally worked with 2 brand concepts which were "5 OUT- 5 BACK" and "OUTWIT - OUTLAST" (the final chosen concept).
The key to creating a strong brand;
Consistency. A strong brand is built through consistency in messaging, design, and customer experience. By consistently delivering on your brand promise and values, you build trust with your audience and differentiate yourself from competitors. It's important to ensure that every touchpoint with your brand, from social media posts to packaging, reflects the same consistent message and visual identity. This will help to establish a strong and memorable brand in the minds of your customers.
Key questions to assess and evaluate your brand's
strength and determine areas that need improvement:
Does your brand have a unique and recognizable visual identity?
Does your brand offer high-quality products and services?
Does your brand prioritize customer satisfaction and experience?
Is your brand innovative and willing to push boundaries in its industry?
Does your brand have a strong and loyal following?
Does your brand value inclusivity and diversity?
Is your brand committed to being eco-friendly and sustainable?
Does your brand have the potential to establish a robust and positive reputation?
Is your brand transparent and honest about its business practices?
Does your brand support charitable causes and give back to its communities
Logos | Corporate Identity
THE NOSE CODE
Connected Hearts
hearts that stay in touch
N&M
THE WATSON CIRCLE
Photographic Art Direction | Collateral Materials
Branding and photo art direction for Fashion Clients. Design of collateral materials including catalogs/look books, invitations, PR materials, in store POP, product packaging and displays. Oversaw art direction for all fashion shoots which included ; work with model agencies, attend "go sees" oversee hair & make-up, stylists, and photography style. Most of our shoots are in studio or on location (via Legend Locations).
Interactive frictions Exhibition | Annenberg Center
Creative Direction for all collateral / printed materials for Interactive Frictions Exhibition at the Annenberg Center for Communication. Project included, all visual identity materials; lookbook, posters, invitation and banner.
John Varvatos | Eyewear
Creative Direction for ads, catalogs and look books.
KATA eyewear | inspired by movement (ETHOS) & nature (GAIA)
Creative Direction for KATA logo and all collateral / printed materials for both the ETHOS and GAIA campaigns. Project included all visual identity materials; lookbooks, posters, packaging, invitations and advertising.
